24 September 2020

Harley-Davidson LiveWire "a genius marketing masterstroke": Stu Lloyd

Guest post by Hothead Innovations' Stu Lloyd

I've always hated Harley Davidson motorbikes. That's because -- as a non-Harley rider -- I'm supposed to.

Of course, I've snuck admiring glances at the beautiful gleaming chrome and enjoyed the primal chug of their hammering pistons as they've passed me on the highway.

03 September 2020

First ride: all-electric Harley-Davidson LiveWire 2020


The new Harley-Davidson LiveWire electric bike is the first model from the great American brand that your neighbours may actually appreciate.

The brand new, much-anticipated Harley-Davidson LiveWire has about as much in common with the famous Milwaukee brand’s motorcycle heritage as Miller’s beer has with Barossa Shiraz.


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